SEARCH ENGINE OPTIMIZATION
Search Engine Optimization, which you will often see abbreviated as SEO, is manipulating your website to be found by the Search Engines. We always say that the best way to gauge what a company can do for you is to see how their own Website ranks.
What Is Search Engine Optimization?
Google defines SEO as an abbreviation for “search engine optimizer”. Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results. (Source Click Here).
Search Engine Optimization affords businesses the ability to get their website listed on the “organic” or natural listings of a Search Engine’s index. The reasoning behind doing this is simple – location, location, location. The more visible you are for your customer, the better chance you have of them purchasing your products/services.
We preform the following for each Optimization we do:
- Website Analysis
- Competitive Analysis
- Ideal Keywords to Optimize
- Currently Ranking Report
- Amount of Keyword searches per month
- Google PageRank
- Link Popularity Check
- URL Friendliness Analysis
- Much more
Who cares if you see a jump in your search ranking? Who cares if you move up in search rankings this week…but not next week? What does it matter if you rank highest on a particular search engine …but not the ones your customers use? Who cares if SEO Companies measure success by your search ranking and forget to measure how many actual leads knock on your door?
Who cares?You should. We do.
Too many SEO Companies over promise and under deliver. That’s not because they aren’t really nice people who are enthusiastic about helping you. No. They just don’t understand the fundamental principles of LONG TERM success in SEO.
They often get those momentary results …until Google for example updates its algorithm formulas and the client falls like a rock back to page 10 on the search results.
WE FUNCTION DIFFERENTLY
We focus on LONG TERM success. What does that mean?
- We understand that true SEO success means that leads actually knock on your door.
- We understand that businesses work on a limited budget and NEED to be able to measure the impact of their spending so we don’t make promises we can’t measure
- We understand that SEO is no place for one hit wonders. It requires consistently being up to date and ahead.
- We understand business operations and factor that in our SEO effort so that your very business operations enhance your SEO campaign.
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