Social thinking is our approach to solving brand and business problems. It is about understanding social behaviour before focusing on social platforms and using this social insight to create world-class creative ideas that create value for brands and their stakeholders.
What makes our approach different?
We start with social insight. Traditional insights understand people in isolation, focusing on individual motivations. Social insights put this understanding in the context of our interpersonal relationships, communities and society to provide a powerful hidden, unexpected or unspoken interpersonal truth that can cause people to see the brand, product or category differently. Our social insights are the foundation of the social ideas we develop for clients.
What are social ideas?
Social ideas are ideas powered by people. They build (or leverage existing) interpersonal relationships and communities. They bring people together, spark conversation and drive action. The best can even change behaviours and impact culture.
How do we measure success?
Understanding how our social ideas work and drive business value for clients is core to our social thinking approach. We have developed a framework for measuring the social value exchange of our creative ideas which provides a robust methodology for ensuring our ideas will have the greatest impact.