The Importance of Backlinks

What are Backlinks? Backlinks are a link on another website that directs back to your site. In the early days of search engines, Google’s ranking algorithm relied almost solely on a website’s backlink portfolio. Dubbed PageRank, after founder Larry Page, this...

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Expanding your audience on Facebook

Expanding your audience on Facebook: We all know that over the last year Facebook as decided to cut back on who can see your Facebook page posts and if they even show at all. We have been researching this issue as we know it is annoying users including us. Whilst...

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5 WordPress Plugins to Optimise Your Website

You’ve all heard how important it is to optimise your website, both to improve the user experience and to rank highly on search engines. Here are my top five plug-ins that you can easily add to your WordPress site to increase its optimisation: Smush It Have you ever...

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SSL certificate

What is an SSL Certificate? An SSL (Service Sockets Layer) certificate on a website is a marker of safety, letting customers know that extra care has been taken to protect their data security. Certified sites can easily be identified by the small green padlock icon...

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How to use Instagram for your business!

There is always a new social network popping up on the scene and one of the latest is Instagram. Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos and share them on a variety of...

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