What are Backlinks? Backlinks are a link on another website that directs back to your site. In the early days of search engines, Google’s ranking algorithm relied almost solely on a website’s backlink portfolio. Dubbed PageRank, after founder Larry Page, this algorithm was easily manipulated with black hat SEO techniques, such as link farms. Link
There is always a new social network popping up on the scene and one of the latest is Instagram. Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr and Flickr. What more could you ask for! Most people
Website for a Small Business; In this day and age where digital technology and the Internet has influenced how we live and work, it is shocking to know that very few small business owners have a website. It is hard to believe that only 46% of small businesses have a website. This statistic is confounding
Most businesses understand the importance of having a vibrant and engaging website that allows them to interact with their existing clients and to build relationships with potential new customers. In an increasingly competitive digital landscape, savvy businesses will be constantly harnessing new e-marketing and online tools in order to remain competitive. Whether operating an e-commerce
Facebook, now a grey-haired veteran of the Internet wars, was once the newest kid on the block. Over time, the brilliant minds behind Facebook have added more and more functionality. Facebook chat, implemented as a mobile app called messenger, is one of the more popular added functionalities. The concept was simple, as are many immensely
1. Carefully target the online audience. Ecommerce depends largely on a reputable, accessible online presence. To be recognized as such, businesses must make themselves available to those who are most likely to notice. Identify the demographic characteristics of consumers who will benefit from relevant products and services, and base marketing strategies on these details. 2.