Content Management is very important and can be either your site’s greatest asset or greatest downfall. To make sure that your website runs smoothly and lives up to its potential once it has been completed, it is important to keep the content fresh. It is very important to make sure consumers that constantly visits your website gets the most current information.
If contents are out of date there is a good chance they will go to your competition. Informational website with mostly text pages do not need constant content management but occasional aesthestic change is necessary. However, if you have content, such as product prices, this need to change to reflect the market trend, so you need to have your website updated as needed to keep the information current and visitors interested.